Special

The problem with viewing the excellence of others as competition
Is that it makes enemies out of potential allies.
Being the only one offering a particular service is not very reliable way of distinguishing yourself,
Because all it takes is one other person doing it a little bit better or cheaper than you to make you uneasy.
So what should make you special?
Thinking creatively but about what you are bringing to the table,
The special attention you pay to the needs of the market,
Your ability to actually create value in people’s lives.
Anyone can get a fancy toy,
But a real professional figures out how to do work that actually matters.

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