The One Stop Shop

Is a fable,

A tale told by service providers and creatives alike

About how they can be

All things to all men

And make something

That everybody will like.

It’s easy to rationalise this

By imagining a customer or a consumer of content

Looking through what you have to offer

And not finding what their looking for

And how disappointing that would be.

But do you really need to please everybody?

Will your name only matter once it’s up in lights?

Is “pleasing everybody” a worthwhile goal?

I think not.

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