Is a fable,
A tale told by service providers and creatives alike
About how they can be
All things to all men
And make something
That everybody will like.
It’s easy to rationalise this
By imagining a customer or a consumer of content
Looking through what you have to offer
And not finding what their looking for
And how disappointing that would be.
But do you really need to please everybody?
Will your name only matter once it’s up in lights?
Is “pleasing everybody” a worthwhile goal?
I think not.