Customer, Client or Patient?

Beyond semanticsIt matters what you callThe person you seek to engage.A customer is a personInterested in a product,And expects a fair transactionGetting what they expect,Fair trade.No need for namesNo need for small talk,Sometimes the less peopleA customer has to deal withThe better.Convenience.A client is a personWhose name is known.Their needs are anticipated.Their nuances taken into […]

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He orders the bloom

Just outside, Is a pomegranate tree. It stands there, day in and day out As trees typically do. Rooted. The Designer saw it fit For trees to not have legs But remain in place and make do with Whatever the season brings. The rains of September have spilled into October And the first bursts of […]

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