On ‘selling yourself’

Strange,That we use such languageTo describe self expression,As though ‘being’ humanIsn’t quite enoughAnd that we have to commodify ourselvesTo get ahead.I mean, the ideaOf selling human fleshHas become decidedly repulsiveTo most modern humans,Except, of course,In the case of usSelling ourselves-Positioning our bodies,Impeccably poutingAnd competitively posing beforeThe ever watchful lensOf the onlooking world,Casting our complicated selvesInto […]

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Having information

Is not the sameAs having answers.And it takes someMaturityTo acknowledgeThat what you have to offerIs not what is needed.Saying that you don’t haveA good answerNeed not be a walk of shame,But rather a signalTo yourself and othersThat you are not using this momentIn service of your egoTo pad a false personaOf Omniscience.Sure, you may know […]

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Fists and Fingers

Individual fingers are really useful forPointingPulling triggersAnd yes, of course, scrolling.But a lone finger can’t pack a punch.There are benefitsTo being professionally separateTo creating a nicheAnd serving it well.But what about the ecosystem?The environment you are evolving inThe greater circle you inhabitThat includes peopleYou don’t likeAnd your so-called competition.There is a timeFor pointing fingersFor going […]

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Pleasing the world

‘One stop shops’‘Being all things to all men’‘Something for everyone’While these slogansAre a nod towards inclusionAnd serving as many people as peopleThey are not effective mandatesFor service delivery,Nor are they reasonableMission statementsFor any organization.None of us are likelyTo build anythingThat will please the whole worldAnd neither should we try to.Better ratherTo find your peopleThe ones […]

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A nation of shopkeepers

What happensWhen a professionEvolves entirely in the private sector?When its all for oneBut not one for all?When each oneCares only for their ownStorefrontWith little much to spareFor the thoroughfaresAnd public squares?A nation of shopkeepersWith limited roomFor those without the coin,And a stronger sense of competitionWith fellow shopkeepersThan any sense of community with them.A hundred thousand […]

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More Salt

There’s a limit To the amount of salt You can put in food and still enjoy it. Past a certain point If you add more salt Your tongue will curl and Your stomach churn. Some things should not Be done in excess. Excess salt doesn’t make up for A meal poorly prepared And excess words […]

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Customer, Client or Patient?

Beyond semanticsIt matters what you callThe person you seek to engage.A customer is a personInterested in a product,And expects a fair transactionGetting what they expect,Fair trade.No need for namesNo need for small talk,Sometimes the less peopleA customer has to deal withThe better.Convenience.A client is a personWhose name is known.Their needs are anticipated.Their nuances taken into […]

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Invested

There’s something about commitmentThat scares and steadies the heart all at once.Scary because it means forsaking other options,Steadying because now you have tethered your very existenceTo a piece of landTo a causeA businessA person.To be invested,To throw in your lot with anything on this Third Rock from the SunIs risky business:Many a cautionary taleSpeak of […]

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Mercenary Relationships

There is a popular narrativeAbout the kinds people we surround ourselves with,Encoursging us to sit with the strong andTo seek out the physically attractiveAnd the powerfulBecause the ‘smart’ thing to doIs to make sure you are surroundedBy people that can give you a leg up in lifeOne way or the other.While negative peer pressure is […]

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The One Stop Shop

Is a fable, A tale told by service providers and creatives alike About how they can be All things to all men And make something That everybody will like. It’s easy to rationalise this By imagining a customer or a consumer of content Looking through what you have to offer And not finding what their […]

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