Pleasing the world

‘One stop shops’‘Being all things to all men’‘Something for everyone’While these slogansAre a nod towards inclusionAnd serving as many people as peopleThey are not effective mandatesFor service delivery,Nor are they reasonableMission statementsFor any organization.None of us are likelyTo build anythingThat will please the whole worldAnd neither should we try to.Better ratherTo find your peopleThe ones […]

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Bullying your customers

Just because your customer expressed an interest In what you have to offer Doesn’t mean the customer is bound to actually using that service. It simply means they want to know that they must give up in exchange To receive what you have to offer. If you must resort to emotional blackmail To seal the […]

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